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Case Study  ·  Performance Marketing

₹1 Million in
90 Days

Industry
Streetwear Fashion
Platform
Shopify + Meta Ads
Duration
90 Days
Service
Performance Marketing
₹13.2L
Gross Sales
7x
Consistent ROAS
749
Total Orders
1.08L
Store Sessions
₹1,708
Avg. Order Value

Inconsistent sales, no scalable system

A leading streetwear brand with an appealing product line came to us with a frustrating problem: despite having strong products, their online sales were erratic and impossible to scale. They were running ads but had no structured approach — campaigns would run until they died, with no active optimisation or strategy.

The core challenge was three-fold: identifying which products were actually winning, building a campaign structure that could scale, and doing it all with a modest daily budget that needed to work harder than it was.

Style meets strategy

Our client operates a Shopify store and relies on Meta platforms (Facebook + Instagram) as their primary advertising channel. The streetwear audience is deeply visual, trend-driven, and responds to authentic creative — which meant our approach had to balance aggressive performance with brand authenticity.

"With a consistent 7X ROAS, the brand's online presence thrived — leading to significant revenue generation in a 90-day window."

Through a strategic partnership, we harnessed the power of online advertising, transforming their challenges into real growth. The brand went from inconsistent, hope-driven campaigns to a systematised, data-backed growth engine.

Three pillars that drove the result

A

Strategic Product Launches

Leveraging the brand's monthly design launch cycle, we meticulously identified winning products early and aggressively marketed them to the right audience segments before momentum faded.

B

Optimised Budget Allocation

Starting with a modest ₹2,000/day budget, we meticulously structured campaigns to extract maximum return — achieving a consistent 7X ROAS before scaling any further spend.

C

Uniform Scaling

As sales surged, we scaled budget uniformly — never aggressively enough to destabilise the algorithm — ensuring proportional growth without sacrificing efficiency or profitability.

From struggling to scaling

The three-month campaign delivered results across every key metric — not just revenue, but operational consistency, brand growth, and a replicable system for continued scaling.

  • 01

    Consistent Sales

    Implementing targeted advertising strategies led to a steady influx of sales, completely resolving the brand's core challenge of inconsistency. Orders came in daily across the full 90-day window.

  • 02

    7X ROAS — Held and Scaled

    By continuously refining our approach and creative, we achieved a 7X Return on Ad Spend and maintained it as we scaled. Every rupee spent returned seven in revenue.

  • 03

    Winning Products Identified and Scaled

    We identified high-converting products early and aggressively pushed them — maximising profitability on the best performers while pulling budget from underperformers fast.

Patience, persistence, and the right partner

Through patience, perseverance, and unwavering teamwork, the brand and our agency transformed challenges into triumphs. Today, the brand stands as a testament to the power of consistent effort and structured execution.

The strategic approach to campaign management not only solved their sales inconsistency — it turned the brand into a profitable, scalable venture with a clear path forward. A success story built on persistence, strategic planning, and the synergy between a motivated brand and a performance-focused agency.

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